For the launch of its C905 model, which boasts an 8.1 mega pixel camera, Sony Ericsson transformed a bus shelter at Rembrandtplein in Amsterdam into a photo studio. The aim of this campaign was to demonstrate the camera's capabilities, with a special focus on how the mobile imaging of this model is as good as any digital camera.

To illustrate this, the panel was fitted with a touchscreen, which passers-by could interact with. The panel was fitted with a C905 camera, and people could pose for a photo in the bus shelter and then have their image transferred to a large screen opposite. Interacting with the campaign took seconds, but gave everyone who wanted it their 15 seconds of fame.

2 April 2009, adage.com

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